This year has been very interesting. Some great wins, a few disappointments and the support of more people than you can imagine!
We were all taught that advertising was one of the few professions immune to a recession. This time that rule was broken. I have so many friends and colleagues that went down with the ship. We are so thankful for our clients and friends who allowed us to thrive during this rough patch and we see that 2010 will be unbelievable! Many new and exciting projects are being started!
We wish you all a wonderful holiday season and a fruitful New Year!
FRED.
We love Atlanta and we are very excited to be entering this market. We have done work in Atlanta for years, most notably real estate. Element Atlanta, ATL Lofts and Paces 325 to name a few. We look forward to injecting Atlanta with our unique style and thinking.
Our number in ATL is 404-720-0995, our FTL number is 954-607-6276.
What a year! The economy is sagging, everyone is downsizing and budgets shrunk. I was never one to just go with the flow and I’m not about to start. We have won 2 new accounts, will be adding team members and the fun is just beginning. One account I can’t elaborate on yet, but when I’m able to make an announcement it will be big. I get to do what I do best, change the perception of an entire industry! I can’t wait! The other account we won is RCTV a telenovela company. They produce the worlds top rated telenovelas and distribute them worldwide. We just recently completed a brochure, DVD cover, posters and banners for a new telenovela and are getting ready to start on their corporate brochure. Fun stuff! Stay tuned, I will keep you posted…
From one came two. The recent split of multiple-Addy-winning ad shop Soffer Adkins has created a pair of agencies claiming to be nothing like their former selves – or any other agency in town.
Fred Adkins, formerly owner and executive creative director with the Fort Lauderdale-based agency, has created Fred. The brand strategy, design and interactive agency has landed such new clients as TheRockefeller Group and Madrid’s Grupo Mall.
Adkins likens his new agency to other brands and firms that have gone with catchy, one-word names: English ad shop Mother or United Airlines sister carrier Ted.
“I wanted to be a little bit different,” said Adkins, whose agency is based in the Exchange Lofts in Fort Lauderdale. “Our agency personifies the person. Everyone here is ‘Fred.’”
For the past seven years, Soffer Adkins made its name in the hospitality and real estate industry, but its wins in the Advertising Federation of Greater Fort Lauderdale’s most recent Addy Awards reflected far more diversity. The agency won gold awards for retailer Havana Nines, Heineken, the ProPilates studio in Fort Lauderdale, Store Fine Storage in Palm Beach Gardens, The Exchange Lofts and a promotional piece for Soffer Adkins. The agency also won silver awards for Floresta development in Dania Beach; interior design shop SW3 Design in Fort Lauderdale; and the Gary Hall Jr. Foundation, named for the Olympic swimmer.
Adkins still serves retail and development. Rockefeller is a private real estate firm based in New York City. Started by John D. Rockefeller with Rockefeller Center as its marquee property, today it includes some $2 billion in development projects, Adkins said. Grupo Mall is a resort and development company with offices throughout Europe, Latin America and the U.S. Other clients include Marriott International, Finotex textiles and Cantor Partners real estate development in St. Petersburg.